According to Kleiner Perkins, in 2017, online video will account for 74% of all online traffic. It has now become the defacto standard for communicating content on web pages and social media. YouTube is also the GoTo source for how to do anything. You want to know how to solve the Rubik’s cube? Go to YouTube. Install a GFCI? Go to YouTube. Browse Facebook and you can’t escape the videos on recipes, cats and incredible athletic feats or fails. There is a reason video is becoming more relevant. According to Psychology Today, “videos are processed by the brain 60,000 times faster than text”.
But more importantly, why is video relevant in an inspection report? I was reviewing an inspection report the other day and the concern reported was regarding a structure that was “Loose” and included a picture as evidence. How loose was that structure? Was it even loose at all? In this case a video would have been for more effective in communicating the defect.
What are some examples where I would use video over pictures. Items that are:
- Properly running
The clearer you can make your report, the more satisfied your customer will be. How do you or would you use videos in your report? For those of you that don’t use videos, what are your reasons? Please comment on this post.