The Challenge of Repeat Business & Personal References

You do a thorough inspection with a beautiful report, delivered in record time. But, really, what are the chances a year or two later the homebuyer is going to have your name and info at the tip of their fingers when their friend asks for a recommendation or they buy another property?

Our 2016 survey of recent homebuyers* says past experience with the inspector and friend or relative recommendations were a Very Important factor to just over a third of homebuyers, slightly higher than Yelp!, but only half as important as your certifications or reputation of your company.

In fact, when ranking the considerations that had any impact (Very or Somewhat Important) on their choice of a home inspector, prior experience with a home inspector was less of a factor than whether the inspector offered extras like recall notices, appliance manuals, and maintenance checklists.

Designed for the Best Tablet Experience

How to be memorable

In our recent Homebuyer Survey, 83% of respondents told us that they were likely to recommend their inspector. But, only 68% of buyers relied on recommendations of friends and relatives to choose their inspector. Even fewer said that they considered their prior inspector when selecting a professional for their most recent inspection.

Are homebuyers not recommending or considering you because you didn’t do a good job? Probably not. It’s just that an inspection report on its own is a perishable commodity. Unless you spend extra ongoing time and money to maintain the relationship with the homebuyer, your name and contact information can be easily lost or forgotten.

How to Be Memorable

So, how do you stay top of mind when you are delivering an inspection report with a limited shelf life? How do you make sure buyers remember your name and contact information to share with a friend, or for their own next inspection? We found the answers to these questions in the same Homebuyer Survey results:

0%
want annual maintenance recommendations for their new home
0%
want a checklists of to-do’s based on inspection findings
0%
want special offers and discounts for moving, services, equipment replacement, and more
0%
want ongoing notices of future recalls

Homebuyer Resources to Keep You Top of Mind

The HomeHubZone buyer experience includes helpful resources that will keep them coming back to their report dashboard for more. Your homebuyers get access to invaluable resources to help them plan their move and stay on top of their new home, including:

  • Maintenance Checklists automatically produced from their inspection results.
  • Moving Checklists with helpful resources.
  • Special discounts and resources that match their needs as identified in your inspection report, available from their HomeHubZone dashboard and subtle callouts in their reports.
  • Easy access to appliance manuals and recall notices issued for their equipment.
  • The ability to opt-in to email offers and discounts on products and services they’ll need and want. They can opt out at any time.
  • Ongoing maintenance tips for their new property.

All of these resources feature your name front and center, helping to increase your referrals. And, there’s no extra work for you to do to assemble and distribute these resources for your buyer. Effortlessly stay top of mind, providing these extra benefits to your buyers, without spending any extra of your time.

Provide Ongoing Value to Your Homebuyer

  • Give homebuyers easy access to discounts and resources that match their needs as identified in your inspection report.
  • Build your business by delivering more value to the homebuyer.
  • Keep your name in front of your customers, long after the deal closes and the inspection report otherwise filed in a forgotten folder.
I wanted to tell you how delighted I was with the HomeHubZone report my buyer just received! The clean format made it very easy to read. I especially liked the brief summary at the top with links to the explanations and detail below. Having relevant product and services along with the report will be a big help to my buyers too.
Carolyn Duffy, Broker Agent, John Greene Realtor

How it Works

The HomeHubZone dashboard, branded with your name and logo, features easy, one-click access to your inspection report and other attachments like radon and mold reports. Buyer extras include:

  • Dashboard access to:
    • Their maintenance checklist automatically produced from their inspection results.
    • Moving checklists, resources, and discounts to simplify their planning and save them money.
    • HomeSavingsZone with more special, targeted offers and discounts for their new home.
    • Neighborhood facts and information.
    • Equipment recall from RecallChek.
  • Subtle in-report callouts to related offers and discounts.
  • Special email offers and discounts on products and services they’ll need and want, with the ability to opt out at any time.

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Frequently Asked Questions

Changes to the buyers’ view will begin rolling in on August 8th, including the maintenance and moving checklist and subtle callouts to special discounts and the HomeSavingsZone market center.

Homebuyers now have another, long term reason to keep coming back to their inspection report dashboard, branded with your logo. The enhanced buyer experience with helpful resources and discounts provides an effortless ongoing chance for you to stay top of mind, delivering a service that they have said that they want.

Homebuyers have responded in our survey that they overwhelmingly would welcome resources, offers, and discounts as they are planning the move to their new home.The resources and discounts included with HomeHubZone Premium and Professional are another benefit that your homebuyers can receive by getting a HomeHubZone produced inspection report.

Other discounts and offers often come late in the buying/moving process, and they are one-size-fits-all, with little knowledge of the homebuyers’ specific needs. You can provide your buyers with data-driven value when they most need it, starting at the beginning of the cycle, available throughout the moving process, and into their home renovations and repairs.
Yes. In the near future, buyers with PDF reports will get access to special, targeted offers on their report. They’ll also be able to signup to see all available discounts and resources available to them on HomeHubZone.
No. We don’t share or sell any of your information to anyone and we never will, unless you explicitly authorize us to do so. Only HomeHubZone will make money saving offers available to your customers via our HomeSavingsZone marketplace and branded emails. For more on how we may use this data, please read our privacy policy and terms of use.
No. Nobody will ever call your customer to solicit business, unless you specifically tell them to do so.
No. We are very carefully choosing the language used when presenting checklists and listings to homebuyers. Nothing will ever be positioned as a recommendation on your behalf. HomeSavingsZone only only offers resources, including tips, offers, and discounts matched to needs identified in your report.
Your buyers will have the ability to opt out of receiving money-saving offers via email at anytime. If they opt out, we will not contact them again. They can still access savings in HomeHubZone and HomeSavingsZone if they change their minds in the future.
No. HomeHubZone is not making referrals on your behalf. We are strictly including listings that can be helpful to the homeowner. You, the inspector, are not incentivized in any way to report more defects, nor rewarded more for recording a defect that requires a repair.
We may be a cloud service and own our software code, but we do not own the data. Following norms commonly understood in the home inspection industry, once the buyer receives the report, they actually own the report, which includes the data. If they would like, they can download the PDF and request to delete their account and all the associated data

If you want to delete your account, we will remove any open and scheduled inspections. But, once posted to the homebuyer, they would need to be the ones asking to delete their reports and their data.

We do not share or sell your data. We do not make any personally identifiable information known to any outside parties with the exception of contracted partners who may be processing the information on our behalf and who are constrained by our privacy policy. Neither we nor our business partners will call your customers, unless they reach out to us or you explicitly ask us to do so.